
We use visuals to:
* Support a thesis
- Make abstract ideas more real
- Break the tedium
- Convince a skeptical audience
- Visuals include
- Charts, data
- Cartoons, drawings
- Photos (e.g. pictures, mug shots)
- Videos
- Text art
- Speaker image
- Four principles of design
- Contrast (to create interest & organize ideas)
- Repetition (to reinforce key points, establish interest)
- Alignment (to unify & organize information on the page)
- Proximity (to organize ideas)
- Elements of visual design
- Color
- Size
- Placement
- White space
- Font (typeface, size)
- Language
- Emotional tone
- Sound
- Effective visuals
- Convey one thought
- Are concisely expressed (a few key words)
- Are easy to understand
- Are aligned for readability
- Reinforce speaker message
- Use just one font (but may vary font size)
- Project well (e.g. color, contrast, size, alignment, placement)
- Are appropriate to subject
- Add meaning